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The format of the Symposium will be a combination of keynote addresses focusing on areas of interest for all participants, and various breakout sessions from which participants may choose.  Topics of the breakout session include trade practice compliance (by all tiers), licensing issues, special events, sweepstakes and giveaway regulations, working with LED and local authorities, social media, interaction among tiers and more. 


Director, LED

Patrick Maroney is a 30+ year veteran of law enforcement and has served with various law enforcement and regulatory agencies including the Larimer County Sheriff’s Office, Colorado Bureau of Investigation, Colorado Lottery and Colorado Liquor Enforcement Division. He oversees the liquor and tobacco enforcement programs as well as the licensing unit for the Division. Patrick’s objectives for the Liquor Enforcement Division are to provide consistent and fair liquor regulation, efficient licensing, and public safety enforcement.


Criminal Investigator Supervisor, LED

David W. Reed is currently the supervisor for the Colorado Springs Liquor Enforcement Division Field Office. Investigator Reed has been with the Division for sixteen years and prior to coming to the Division, Investigator Reed worked with the Fremont County Sheriff’s Department in Canon City, Colorado. Investigator Reed left the Sheriff’s Department after twenty one years of service, starting as a detention officer and retiring in 2001 with the rank of Captain.

Brian Turner

Criminal Investigator Supervisor, LED

Brian Turner started with the Liquor Enforcement Division as an Investigative Intern in February 1992, where he was hired to work in an undercover capacity within liquor licensed premises. This year Brian has been recognized by the Colorado State Patrol with an accommodation for investigations involving the illegal purchase or distribution of alcohol that ultimately resulted in a motor vehicle crash and from MADD for his dedication to underage drinking enforcement.

Pamela Erickson

Proprietor, Public Action Management

Pamela Erickson is passionate leader on alcohol issues. Currently, she owns Public Action Management, an Arizona small business, and operates an education campaign for a “Healthy Alcohol Marketplace.” She also served as an expert witness in key alcohol regulation cases in Kentucky and California. Her educational materials are available at ")

Jack Chism

Agent In Charge, LED

Jack Chism has been with the Liquor Enforcement Division for the past 3 years and is currently the Agent in Charge of Enforcement and is responsible for all liquor and tobacco enforcement activities around the state. Chism has 42 years of professional law enforcement experience, 33 years with the Wheat Ridge Police Department, where he retired as a Division Commander and 9 years with the State of Colorado working in various enforcement Divisions, ie: Gaming, Lottery and Liquor Enforcement.


Director of Governmental and Community Affairs, RNDC

Jim Smith brings 42+ years in the beverage alcohol industry, holding numerous leadership roles in the business. Throughout his tenure at NDC and its merger into RNDC, Jim has created a professional and personal legacy which embodies a culture of family, professionalism and accountability.

Marc Sorini

Partner, McDermott Will & Emery LLP

Marc E. Sorini is a partner at McDermott Will & Emery LLP, resident in the firm’s Washington, DC office.  He concentrates on issues facing the alcohol beverage industry, with a particular focus on the supplier tier and non-beverage alcohol users.  He heads the Firm’s Alcohol Regulatory & Distribution Group and is recognized as one of the leading lawyers in his field.  

Bart Watson

Chief Economist, Brewers Association

Bart Watson is the Chief Economist at the Brewers Association. Prior to his current position with the BA, he was a Lecturer at the University of California Berkeley, a Visiting Assistant Professor at the University of Iowa, and an Associate at The Barthwell Group, a management consulting firm.  His academic research focused primarily on the political and economic effects of increasing market consolidation in distribution channels. 

Doug Caskey

Executive Director, Colorado Wine Industry Development Board

Doug Caskey is a 30-year wine industry veteran, with experience in the restaurant and retail wine industries. His mission is to oversee the promotion of Colorado’s wine and grape products in Colorado and beyond.

Lester Jones

Chief Economist, National Beer Wholesalers Association 

Lester Jones serves as the Chief Economist for the National Beer Wholesalers Association, a national trade organization that represents the interests of more than 3,000 licensed beer distributors that service every state.  He has more than 20 years of experience in research, survey methodology and applied business economics. 

Susan Bertenthal

Vice-President, Beverage Alcohol Practice 

Susan Bertenthal is the Vice President of Nielsen’s Beverage Alcohol Practice Area in the United States, supporting Nielsen’s many Beer, Wine, and Spirits clients.   Her focus most recently is against social media and e-commerce platforms as it relates to Beverage Alcohol.  In this role, Susan provides business information, analysis and insights, focusing on the U.S. consumer and shopper – who they are, what they are talking about, what they buy, and why.  Susan has twelve years of experience specific to the Beverage Alcohol industry, and for the past 20 plus years has held a variety of business/category development, category management, insights and sales roles within Nielsen, Deutsch Family Wines and Spirits and her own consulting practice.   

Michelle Stone-Principato

Agent In Charge, LED Representative(s) from Local License Authorities 

Michelle Stone-Principato began her career 10-months ago with the Liquor and Tobacco Enforcement Division, in the Licensing Section. Stone-Principato had the honor and privilege to serve the citizens of the City of Lakewood as a Law Enforcement Professional for 17 years.


Brewmaster, Blue Moon

Keith Via: After earning his Ph.D. in brewing from the University of Brussels in Belgium, an honor only a handful of brewers have achieved, Keith came back Stateside with the idea of crafting beers inspired by Belgian styles, but with a twist. His first interpretation turned out to be our most popular beer, Blue Moon® Belgian White* and the start of the Blue Moon Brewing Company. Since then Keith has gone on to brew several award-winning beers like our Vintage Blonde Ale and Summer Honey Wheat. Today, Keith continues to have fun experimenting and creating new beers for the brewery he founded in 1995. When he’s not standing over a kettle, you can find him restoring classic American cars and bikes in his garage.

Chad Michael George

President, Colorado Bartenders Guild

Chad Michael George is a partner at The Way Back, a restaurant and cocktail bar in the Denver Highlands. He is also the President of the Colorado Bartenders Guild and he sits on the Education Committee for the United States Bartenders Guild. Born and raised in St. Louis, he moved to Denver in 2012 and has no plans to leave. Chad is a Certified Sommelier and a graduate of the prestigious B.A.R. 5 Day program. When not behind the bar, Chad spends his time training and educating restaurant staffs, both new and existing, hoping to further elevate the level of knowledge and service of the Denver hospitality scene. He also enjoys golfing, snow skiing, SCUBA diving and driving too fast. 

Jon Balliet

Certified Master Trainer, TIPS

Jon Balliet is a Master Trainer with the TIPS responsible alcohol program, with over 17,000 individuals & 150 Trainers trained. He also facilitates Green I.D. Check,  Colorado Attorney General approved courses on Fake I.D.s. A volunteer participant in a variety of Hospitality Groups & University Restorative Justice, Jon is also an advocate for Server’s & Server Rights nationally.

Donia Amick

Chief of Investigations, LED

Donia Amick served for 18 years at the Lakewood Police Department.   She was as a Detective in Crimes against Children, Patrol Sergeant and Detective Sergeant in the Crimes By Children Unit, Special Investigations (Vice) Unit and Sex Offender Apprehension Registration Unit. In October of 2015 Donia Amick joined the Liquor Enforcement Division as the Chief of Investigations.  She manages licensing and enforcement teams throughout the State. Donia Amick received a Bachelor of Arts degree from the University of Colorado—Boulder in Political Science and a Master of Public Administration degree from the University of Colorado—Denver. 

John Tipton 

Founder and President, The Tipton Law Firm P.C. 

John Tipton has more than 35 years of legal experience both domestically and internationally, representing clients in all aspects of business, financial and personal transactions.  In addition to his respected legal career, Mr. Tipton was the Executive Director of the Colorado Department of Revenue for nearly six years during the Romer administration and was responsible for all tax matters in Colorado, the Division of Motor Vehicles, the operation and regulation of the Colorado Lottery, the Colorado Division of Racing and the Colorado Liquor Division. He was the chief liquor licensing officer for the state of Colorado and also handled numerous disciplinary actions with liquor licensees.  Mr. Tipton is the Founder and President of The Tipton Law Firm, P.C., a locally owned and operated law firm since 1979.


Partner at Lewis Roca Rothgerber Christie LLP

Roger Morris concentrates his practice on gaming and liquor law, and is currently a Partner at Lewis Roca Rothgerber Christie LLP.  Morris previously held his own private practice and has 24 years of experience in gaming law and 33 years of experience in liquor licensing. He served as the first director of the Colorado Division of Gaming, the agency that oversees and regulates casino gambling activities and licensing in Colorado. He also served as Director of the Colorado Liquor Enforcement Division and as an assistant attorney general in the Colorado Attorney General’s Office. Throughout his career, Morris has been a speaker and panelist at national and international gaming and alcohol beverage conferences. He received his J.D. from the University of Colorado School of Law.

Max Ariza

Advance Certified Sommelier

Max Ariza is an Advance Certified Sommelier from the Court of Master Sommelier, a Certified Wine Educator and has been recognized by national publication with awards for several of his wine lists. In 2012, Max Ariza was appointed by Governor John W. Hickenlooper to the Colorado Wine Industry Development Board.

Ed Kulp

Investigations  Supervisor 

Ed Kulp is a 20 year veteran of law enforcement and has served with various law enforcement and regulatory agencies throughout Colorado. Kulp started with the Liquor Enforcement Division as a Criminal Investigator and was promoted to the Investigations Supervisor in the Lakewood office, where he supervises the liquor and tobacco enforcement programs.

David Reitz

Executive Director, Tavern League Colorado

In alcohol law enforcement he served as a field investigator, the chief of enforcement. For his final twelve years he served as the Division Director. He retired from the state in 2003 and since then time has been a consultant in alcohol beverage law and regulation. This includes acting as an expert advisor and witness on alcohol beverage laws, acting as the director of a trade association (Tavern League of Colorado) and acting as the managing trustee for a large liquor store.

Michael Heintz

Senior VP, CSG

Michael Heintz leads the Consumer Practice at CSG, and brings more than 15 years of Sales, Marketing and Public Relations experience to the organization. Most recently he worked for the E&J Gallo Winery as Senior Director of Marketing Communications. In that role, Michael led the Public Relations, Digital Marketing, Media & Consumer Promotions teams as well as external agency partners in developing and executing the strategic direction of the paid, earned, shared and owned media channel functions for Gallo’s brands.

Erik Keith

Chief Digital Strategist, CSG 

As Chief Digital Strategist at Communications Strategy Group, Erik Keith serves as the digital strategy and innovation engine for CSG and its clients seeking to leverage the power of digital marketing, influencer relations, and social networking communications. Erik also specializes in setting up systems and strategies around metrics and attribution tying initiatives back to the organization’s overarching business goals. His deep understanding and ongoing immersion in the ever-evolving digital world of marketing technologies, trends, and innovations ensures that clients gain the most traction and results from their digital initiatives.

Cheryl Aragon

Deputy City Clerk, City of Greeley 

Cheryl Aragon has served as the City of Greeley's Deputy City Clerk for the past 28 years. During her time in this position, her primary function has been management and oversight of the City's liquor licensing function. She has had the opportunity to be involved in every other aspect of the City Clerk's Office including elections administration, board and commission recruitment and appointment, records management, and Clery to the City Council.

Judy Steele

Deputy Director of the Department of Excise and Licenses, City and County of Denver 

Judy Steele is the Deputy Director of the Department of Excise and Licenses for the City and County of Denver. Judy has extensive experience in government and business relations, having served as Interim Director of Excise and Licenses, Deputy Director of Excise and Licenses and a General Professional V for the Secretary of State’s - Business and Licensing Division. She has also worked as a Facilities Manager for the State of Colorado – Capitol Complex Division and held various positions with the State of Colorado – Department of Revenue.


Founder & Creative Director of Moxie Sozo

Leif Steiner is a world-renowned Creative Director and the founder of Moxie Sozo. For over 17 years, Leif has been the driving force behind the agency’s success and is the primary reason the company has been sought out by clients ranging from hip start-ups to international brands like Nike, Nickelodeon, Jaguar, Grupo Campari and Proximo Spirits. Outside of the office, Leif has hitchhiked the Pakistan/Afghanistan border, traveled across the Sahara with the Bedouin, spent time in a Mexican jail, and once ended up in a Colombian cocaine factory with Moxie Sozo’s creative team. Like Chuck Norris, he doesn’t sleep.

Ron Kammerzell

Senior Director of Enforcement, Colorado Department of Revenue 

As the Senior Director of Enforcement, Ron has management oversight responsibilities over five divisions including Liquor/Tobacco Enforcement, Gaming, Racing, Auto Industry and Marijuana Enforcement for the Colorado Department of Revenue. Ron has been with the Department for over 24 years. Prior to his appointment as the Senior Director of Enforcement in October 2012, Ron spent nearly 20 years with the Division of Gaming regulating the casino industry in Colorado, including 7 years as the Division Director.